# Internal Coordination Theory

<mark style="color:yellow;">**NovaBank**</mark> represents a significant shift in the realization and implementation of economic theory applications. This transformation can be expressed as follows: In the digital economy, the economic forces of demand and supply are generalized into the forces of internal coordination and price coordination.&#x20;

Supply and demand relate only to price coordination, while entrepreneurship/self-organization (which does not belong to neoclassical price theory) pertains to internal coordination. The framework of internal coordination theory can explain economic productivity and intrinsic value in the digital economy, distinguishing it from the more concrete material economy.

Internal coordination, as a form of economic productivity, remains underestimated, especially in relation to the digital economy. It generalizes demand by integrating labor value, utility value, and focal points into digital productivity. Internal coordination embodies the concept of demand because it balances or regulates supply and demand. Therefore, it serves as the intrinsic motivation for market participants to naturally self-correct and self-govern from within the market.

The market requires an individual—an entrepreneur—to recognize and solve existing coordination problems outside of price mechanisms. This is achieved through the negotiation of social norms. The market self-regulates and self-corrects only within the scope where everyday participants negotiate internal coordination and share common-sense norms.
